M:Metrics Co-founder Seamus McAteer Launches Metaresolver, Promising Clean Data For Mobile Ads

Mobile advertising startup Metaresolver is launching today, and like a number of other companies emerging in recent months, it's tackling what its founders see as the big problem holding back mobile ads ? accurate audience targeting. The company was founded by Seamus McAteer, the co-founder of comScore-acquired mobile metrics startup M:Metrics, and Mike Rowehl, the first engineer at AdMob. It spun out of Churn Labs, the startup generator that was created by Rowehl and AdMob founder Omar Hamoui ? in fact, Rowehl and Hamoui's decisions to focus full-time on specific startups led to Churn's shutdown.

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